Flexible packaging delivers brand impact. According to Packaging World’s survey of brand owners, 97% of brand owners who currently use flexible packaging plan to continue to use the same amount or more in the next five years, and 80% of brand owners agree that packaging influences brand value.
Consumers seek the convenience of flex packs. In a FPA survey conducted by Harris Poll, the top three packaging attributes rated by consumers are: flexible packaging is easy to store; the ability to reseal flexible packages; and flexible packages are easy to open.
Consumers are willing to spend more money for flexible packaging. The Harris Poll also showed that 60% of consumers will pay more for flex-pack attributes that offer easy storability, the ability to reseal, easy opening and extended shelf life.
Flexible packaging creates a smaller environmental footprint. To transport packaging for an equal amount of product, it takes more than 26 truckloads of unfilled glass jars vs. one truckload of unfilled flexible pouches.
More info: www.flexpack.org