Standup pouch formats will continue to grow in popularity, since the greatest growth opportunities for pouches lie in previously popular rigid packaging applications. The greatest penetration has occurred in markets that were early adopters of standup pouch packaging, such as beverages and pet foods. However, the fastest gains will be observed in the cheese and produce markets, which have only recently begun to transition from bags or flat pouches to this more shelf-ready package option.
Demand for flat pouches is forecast to increase 3.7% annually to $7.3 billion in 2020. Pillow pouches still lead pouch packaging overall with nearly 40 percent of total sales through 2020 due to the low cost and production efficiency of this format, and its entrenched position in markets such as candy and snacks. Side-seal pouches will bolster flat pouches, benefiting from the continued adoption of unit-of-use packaging in detergents, pharmaceuticals, medical supplies, and some food products.
Pouches with value-added features will continue to stimulate growth overall, with spouted products and resealable systems posting fast gains. The increased use of pouches employing these attributes can be linked to lifestyle trends that see traditional meals replaced by snacks. Spouted pouches have seen rapid adoption in baby food and healthy snack markets, especially products marketed to children. Resealable closures for pouches also make products more convenient for those with fast-paced lifestyles because a secure fastener can allow the pouch to be stored in a bag or vehicle for easy snacking. Resealable pouches can also extend the shelf life of foods, making the products more desirable to small households.
Pouches is available for $5,400 from The Freedonia Group. For further details, please contact Corinne Gangloff at 440-684-9600, email: firstname.lastname@example.org. Information may also be obtained through www.freedoniagroup.com