UPM Raflatac collects the paper and PET liner waste from its RafCycle partners and recycles it into new materials, which provides numerous benefits to printers, packers, brand-owners, and, of course, the environment. Turning waste into a resource is a key concept in the circular economy and an important part of UPM Raflatac's approach to labeling a smarter future beyond fossils.
Collaboration across the value chain is important to making the RafCycle program successful in delivering more sustainable packaging solutions. The North American launch of the program includes value added partners across the value chain, from UPM Raflatac to printers/converters, brands and recyclers.
"Our RafCycle program proudly boasts more than 120 partners worldwide, and we are honored to bring this solution to sustainability-minded brands in North America who are looking to join us in labeling a smarter future by reducing their label waste," says Juha Virmavirta, dir.-RafCycle Solutions, UPM Raflatac. "We invite any brands looking to achieve their sustainable packaging and zero waste targets to contact us to learn more about how our RafCycle solution can benefit them."
UPM Raflatac is also partnering with Sustana and Kal-Polymers to recycle the paper and PET label liner waste from its RafCycle partners.
For more information about UPM Raflatac's RafCycle concept and to contact us about becoming a RafCycle partner, visit http://go.upmraflatac.com/rafcycle-am
Click here to watch a video about the RafCycle North America launch » http://go.upmraflatac.com/rafcycle-video