Consumer goods account for over 46% of the counterfeiting trade. This can be categorized into food & beverages, cosmetics and other goods such as pharmaceuticals, health & wellness, toys, sporting goods and electronic items. In a scenario where Fake is proving Fatal, anti-counterfeiting solutions that keep look-alikes at bay are becoming increasingly important to protect brand equity from irretrievable erosion.
Drupa 2016 will witness some of the best brand protection and anti-counterfeiting solutions by the global flexible packaging converting giant Uflex. On display would be state-of the-art UV process manufactured Fresnel, diffractive, holographic and hybrid (combination) lens embossed films for both generalized patterns and customized specialty films in a roll format.
Packaging films combining prismatic (Fresnel) structures with holographic patterns in customized designs and shapes yield most creative packaging film options. Packaging designers integrate the dynamic 3D lensing and holographic effects of Uflex film to enhance the look and "sale-ability" of the final package. With the help of latest recombining machine, Uflex is able to make masters with customized pattern designs.
Uflex will be in Hall No. 15 at Stand No. C 51