The name iamKraft® is Latin and actually means “now." It signifies that Nordic's kraft papers are modern, and adapted to current requirements "We want to work in the present to make sure that our papers are the best on the market," says Marie Stenquist, dir.-Communications/PR at Nordic Papers. "Before we united around this name iamKraft® , we used different types of grade codes and other non-stringent names that wasn’t really easy to remember. Now we hope to facilitate for customers and others around us."
In Bäckhammar, Sweden, where Nordic Paper is headquartered, and in Åmotfors, the company manufactures kraft paper that is used in many different types of applications. Among others, unbleached paper for sacks and carrier bags, paper for building constructions such as laminates, and electrotechnical paper are produced.