Editor's Note: Be sure to read our 2018 Q3 issue (due out soon) with a focus on Release Liners: product design, web-handling issues and recycling.
Avery Dennison’s liner recycling program, the first of its kind by the company in the South Asia Pacific and Sub-Saharan region, supports the company’s sustainability goal to help customers reduce waste from its products. This liner recycling program will help brands divert glassine paper liner (waste from label application process) from landfills into recycled products. Through this program, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.
“As a materials science innovator committed to making a meaningful difference, we see sustainability as both a responsibility and an opportunity to lead. With our liner recycling program, brands now have a solution that will enable them to reduce the environmental impact from discarded label liner waste,” says Anil K. Sharma, vp-gm, Label and Graphic Materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison. “We are delighted to partner with L’Oréal Australia and Wasteflex on this sustainability journey.”
“The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison,” adds David O’Leary, national logistics manager, L’Oréal Australia.
“Wasteflex is proud to be part of the Avery Dennison liner recycling programme, says Matt Tamplin, CEO-Wasteflex. “Through this program, we can offer the industry an exciting new solution that is easy to implement and will improve sustainability and commercial outcomes for business.”
“As the pioneer of the pressure-sensitive label industry, Avery Dennison has always focused on helping customers and brand owners achieve their goals by delivering label materials that can elevate brands, improve productivity and help products become more sustainable," adds Marcel Cote, strategic marketing dir.-Avery Dennison. "With the launch of our Avery Dennison Liner Recycling Service, we can offer a sustainable solution to divert glassine paper liner from landfills and into recycled paper products.”
More info: www.averydennison.com