Hazen’s team designed the artwork on both sides to showcase specific visual effects with nano holography that delivers an even more dramatic three-dimensional effects than lenticular printing. The front features a fire-breathing dragon with minutely detailed glittering scales. The effect of a blast of moving flames was achieved with registered, custom color-motion and multi-channel holography. On the back, a shimless, random-repeat custom hologram, “random burst,” creates a moving, three-dimensional flash backdrop for a flock of butterflies.
Originated entirely within Hazen’s state-of-the-art holographic lab and manufactured in Hazen’s Holyoke facility, it was realized on Hazen Envirofoil, an environmentally friendly product. Sub-micron transfer-metallized Envirofoil uses less than 1% of the aluminum of traditional foil laminate and a recycled film carrier, and is repulpable as paper after de-inking. It was offset-printed using UV-cure inks by AM Lithography of Chicopee, MA. Vertically integrated, Hazen can take production from design to holographic paper in less than two weeks.
More info: www.hazen.com or 413-538-8204.