The feed packaging market is driven by various factors such as rising competition, product differentiation through packaging products, and innovations in pet food packaging products. However, the need for greater technological understanding for other packaging forms can hinder the growth of this market. Moreover, the feed packaging market is further bifurcated into pet food and livestock feed packaging.
The feed packaging (for pets) market has been categorized as dry, wet, pet treats, and chilled & frozen. Wet food was traditionally packed in metal cans. However, they are now packed in retort pouches or trays with peelable lids. The consumption of wet food has also become popular over the last few years due to the associated health benefits, its taste, and its easy digestibility in pets. These factors, in turn, have propelled the market growth of wet pet food. However, factors such as short shelf-life and contamination issues are restraining the market growth of wet food. Due to this, manufacturers prefer opting for effective packaging solutions to minimize such risks. Thus, various players in the packaging market are taking initiatives to provide innovative packaging solutions that would help in increasing the shelf-life of wet food without compromising on its nutrients and palatability. This is projected to contribute to the growth of the wet pet food packaging market in the upcoming years.
Further, the feed packaging (for livestock) market has been categorized as dry and wet. The wet form of feed offers several benefits such as forming of less dust, ease of mixing, and uniformity in the form of the final product. However, the usage of wet feed products remains less common in comparison to dry feed, since these feed products are difficult to handle-right from their production to storage and mostly during transportation-which further creates supply and logistical challenges. This can be overcome with proper packaging. Moreover, with the increasing use of various liquid feed additives and ingredients in the feed, wet feed is expected to generate significant demand for packaging in this segment.
“The flexible type segment is projected to hold a larger market share during the forecast period.”
Feed packaging plays a major role in protecting pet food as well as providing convenience to its users. Flexible packaging utilizes plastic, paper, jute, and aluminum foil. Flexible packaging is light in weight, is efficient in the distribution channel, and is convenient to handle during logistic processes. Packages made from flexible materials can be practically made into any shape imaginable, and the inclusion of fitments and opening features is quite straightforward. Moreover, the high demand for flexible packaging is based on the fact that it is all-purpose, efficient, and is not limited in printing methods. Furthermore, flexible type of packaging involves lesser production and transportation costs compared to rigid packaging, and hence, becomes affordable to end consumers. This has been the major driving factor for the livestock feed packaging market.
“APAC is projected to record the highest growth rate in feed packaging for both pets and livestock market during the forecast period.”
APAC is projected to have the highest growth rate during the forecast period. Emerging economies such as China, Japan, India, and Brazil have favorable market potential for pet food packaging; this has led to pet food manufacturers adopting strategies such as expansions and mergers to cater to the growing demand for product differentiations to provide high-quality packaging finish with effective graphical representation and ingredient and labeling requirements. Further, growing pet population, increasing per capita pet care expenditure (due to change in lifestyle and growing nuclear families), and the rising premiumization and humanization trends are propelling pet food manufacturers to stand out in the market and seek well-packaged and labeled food for their pets. As the market is fragmented, it offers huge opportunities to pet food packaging product manufacturers to invest and acquire a large-growing customer base. Meanwhile, North America is projected to hold the largest market share during the forecast period.
More info: www.researchandmarkets.com/publication/mc2vq98/4703493