Commenting on the report, an analyst from the research team says, “One trend in the market is modified atmosphere packaging (MAP). The increase in the consumption of ready-made packaged foods urges the requirement for a packaging that can preserve the contents inside for a longer period, leading to an increase in the demand for MAP. It helps in increasing the shelf life of foods that are minimally processed.”
According to the report, one driver in the market is demand for convenience by customers. One of the major factors driving the market is the growing need for convenience of customers. The packaging industry has understood the changing demand of the customers and is reciprocating to their changing preferences. The busy life of working professionals urges them to seek convenience in daily-use products, such as food, beverage, and toiletries. They look for products that require the least effort and time to open, store, and carry around.
Further, the report states that one challenge in the market is increasing popularity of online shopping. The increasing popularity of online shopping is one of the major challenges that would affect the growth of the flexible packaging market. The main objectives of packaging are to protect the product and give it an aesthetic look, which will attract consumers and urge them to buy the product. The penetration of mobile and internet is leading to an increase in the adoption of online shopping by people for monthly-use products. The visits to supermarkets have reduced and purchase decisions are not aided by emotions toward the packaging on a shelf.
More info: https://www.researchandmarkets.com/publication/mvnejbz/4420481