Flexible packaging products are made of easy-yielding materials that can easily change shape to accommodate the product being packaged. Plastic, paper, aluminum, and other materials such as cellulose are used to make flexible packaging. These materials undergo printing, lamination, coating, and extrusion to develop products such as plastic bags and pouches, lidding films, foil bags, and sachets. Flexible packaging protects the product from damage and spoilage, and improves its overall aesthetic appeal. It also provides essential information about the product and convenience for consumers in terms of handling.
The report covers the present scenario and the growth prospects of the flexible packaging market in Europe for 2016-2020. To calculate the market size, the report considers the revenue generated through the sales of flexible packaging materials to the food, pharmaceutical, and personal care industries.
According to the report, a key driver is the demand for convenient packaging. There is a growing demand for convenient packaging products such as zippers, peel-off lids, pouring spouts, and microwavable pouches among many industries, especially in the food and beverages. Consumers prefer to use products with convenient packaging that are easy to carry, store, and open. Flexible packaging offers such convenience in daily use products. Vendors are introducing convenient products to meet the consumer demand from different industries. While many packaging companies are planning to devise innovative products, most of them are focusing on inventing new packaging designs or attempting to re-design existing packaging.
Further, the report states that one challenge that could impact growth is the highly fragmented nature of this market.
Key players in the flexible-packaging market in Europe: Amcor, Clondalkin Group Holdings, Constantia Flexibles, Mondi, Sealed Air, and Wipak. Other prominent vendors in the market are Bischof + Klein, Britton Group, Cellpack, Flextrus, Huhtamaeki, Safta, Schur Flexibles, and Suedpack Verpackungen.
Market drivers: Demand for convenient packaging
Market challenge: Highly fragmented nature of market
Market trend: Increase in demand for sustainable packaging
More info: www.marketresearchreports.com/technavio/flexible-packaging-market-europe-2016-2020