Counterfeiters vary widely but they have in common the wish not to be caught. This means that they target products that are easy to counterfeit, have a good return on investment and are easy to pass off, often to unknowledgeable or uninterested customers. An example of this was selling counterfeit seed to farmers. As it only became apparent that the seeds were either not viable or the wrong type weeks or months later it enabled the counterfeiters to have move on, making it difficult to catch them.
The third world farmers were less informed than those in towns, who were less informed than those in the first world, about anti-counterfeiting technology making it difficult to protect them from counterfeiting.
The difficult goal to achieve is to produce an anti-counterfeiting device that is easily recognised by the ‘man-in-the-street’ but difficult to replicate by the counterfeiters. Until this is produced the anti-counterfeiting devices will continue to protect the rich and the poor will continue to be those most often cheated.