Here are some Converting Curmudgeon bullet points of interest:
- The number of SKUs in US supermarkets has risen 4% annually since 1975; average SKUs then:
8,948, now 42,214.
- Brand owners don't want much, just a compelling package design; consistency & repeatability; JIT differentiation; brand security; shelf impact; regulatory compliance; and sustainability.
- Worldwide packaging print volume will hit 827 billion sq meters in 2019, up 19% since 2014. Of this,
50 billion sq meters will be labels; 125 billion sq meters will be flexible packaging.
- The drupa 2016 Global Trends Report shows the top three print technology investments for packaging were 30% flexo, 26% sheetfed offet, and 17% digital.
- Among future equipment investments, 17% of respondents chose color digital press (up to $499K)
and 16% said color digital press ($500K or more).
- Converters using both analog and digital printing say 9% of their label production is digital, while
1% of their flexible packaging and corrugated is digital.
- Reasons for printing on digital press are not surprising: 87% said significantly for short-run length;
57% for both multiple versions needed and variable-data printing; and 51% for quick turnaround.
- Access to the market for brands is being democratized through effective quality output for small and large brands.
- Production efficiencies are being fueled by digital technology to provide short-run printing; prototypes, localized and personalized packs; and to augment conventional methods.