“Sleeve Label Market Overview” by AWA president/CEO Corey Reardon:
- Sleeve labeling of all types made up 18% of global label demand last year. Pressure-sensitive labeling continues to dominate the market with a 40% share, followed closely by glue-applied at 36%, and in-mold labeling at a small but growing 2% share.
- Regionally in 2016, Asia-Pacific leads with a 65% share of sleeve-labeling production; Europe (19%)
and North America (12%) together account for another third of global output, and South America
and Africa/Middle East (AME) are tied with 2% each.
- By format, heat-shrink (TD) sleeves far outdistance other methods with an 88% global market share. Stretch sleeves make up 8% and roll-on/shrink-on (ROSO) sleeves account for the remaining 4%.
- Global growth rates for all sleeve labeling was about 4.5% last year; Asia-Pacific demand grew faster
at 5.5% a year, but this is down somewhat from 2014 levels. North America still had a healthy
2.75% annual growth.
- Material-wise by volume, PVC remains on top with a 59% share of demand, followed by 20% for the rising PET-G segment. OPS and PET are tied at 8% each, and others with a 5% share.
“Revolutionary light-blocking film” by Sunder Rajan of Klockner Pentaplast:
- New eklipse™ shrink-sleeve labeling film is reportedly the first material with built-in light-blocking capabilities. Its benefits include a bi-color film with no flood-coat printed on the backside; superior light-blocking properties (transmission rates of <1%) when applied to glass or transparent PET containers; and a cost-effective, high-performance film for consumer appeal.
- Combined action of UV light and air may cause alteration of foods, paints, pesticides and pharmaceuticals. Protecting food from photo-degradation is vital; dairy, non-dairy and beer need light protection, depending on required shelf life.
- Existing options have their disadvantages: Extended shelf-life products are mainly filled in HDPE white-pigmented bottles or multilayer-HDPE bottles with a black middle layer; highly pigmented PET bottles can be expensive, and multilayer-PET bottles lose recycling advantages.
- eklipse film (black on one side; opaque white on the other) offers the option to move the light barrier from the bottle to the label; superior O2 barrier with nutrient preservation when combined with PET containers; available in gloss and matte surfaces; can replace multilayer-HDPE bottles.
“Shrink-Sleeve Can Market Update” by Will Schretzman, vp-Packaging,
printer/converter/labeler Verst Group:
- Today’s burgeoning craft-beer market is rapidly shifting to sleeve-labeled cans. US craft-beer volume growth was up 12.8% a year; up 16.3% for export craft beers. Overall, the field made up 12.2% of the market by volume in 2015, with $22.3 billion in sales.
- The top five customers account for 90% of sleeved-can consumption for beverages of all types. There are thus long lead times for 2nd and 3rd tier customers.
- Difficult to forecast demand for sleeved cans; minimum run quantities create large inventory-carrying costs for smaller customers like craft brewers.
- Verst turn-keys the entire process: buys cans and labels, decorates cans, handles transport. Minimum runs of only 25K cans with 4-5 weeks of lead time for new orders are possible. Potential to label over preprinted cans with additional positive impact on obsolete packaging.
- Recycling: no issues with curbside recycling process; perforations added to sleeves for
easy label removal.