Feiertag joined the Fife Corp. in 1959 and began a career in web handling that lasted nearly 50 years. He was instrumental in establishing the WHRC at OSU in 1986.
Karl N. Reid, dean emeritus and current executive director of the WHRC, recalls the work of Feiertag. “Bruce was a very good friend,” he says. “We spoke often at ASME Central Oklahoma Section meetings about the need for a ‘consulting center’ in web handling at OSU. He convinced me of the need for a center…and went on the road with me to sell sponsorships to corporations that had bought Fife [web] guides. We started the Center within the School of Mechanical & Aerospace Engineering more than 30 years ago, and it is still going strong.
“Bruce was a key member of the staff of the center. For many years after he retired from Fife, he spent one day a week on the campus consulting with faculty and students in the center. Bruce taught a highly successful Web Handling Seminar for us two times each year for many years. We often had 80 or more participants, and they came from all over the world.
“Bruce helped me conceive of an International Web Handling Conference (IWEB). The first conference was held in 1991. We have held IWEB every two years since [then].”
Web-handling consultant Tim Walker adds, “We, of course, know [Feiertag] for his role in founding and advising the WHRC, but that doesn't say enough. Part of any organization comes from the spirit of the founders. Bruce embodied an enthusiasm for web-handling engineering, helping to make not just better processes and products, but better people. I was fortunate enough to co-teach the web-handling seminar with Bruce for several years and looked forward to working with him every day.”