The company has won the award for Fresca packaging, the first holographic pack of the era. On receiving the award, Ashwani Kumar Sharma, president/CEO of Uflex, said, "The idea of our packaging innovation was to enhance the shelf appeal which was deprived in the printed cluster. Asepto Spark and Premium range filled that void and created a new horizon of packaging for brands to look forward to."
Uflex always inspired its customers to reimagine the packaging experience with Asepto's Spark and Premium range. "We are committed to creating innovative products and solutions for our customers around the globe, as our packaging innovation offers endless possibilities. This award certainly reinforces our belief that the unique and novel holographic packaging, we created, will change the outlook of aseptic liquid packaging market," Sharma adds.
Among many, Asepto offers various holographic patterns to foils stamping and multi-lens approach. Its strength lies in the backward integration strategy that the company has adopted to propel the innovative packaging venture. The company possesses in-house capability of offering packaging solutions for premium-category products. Sharma further added, "We can customize designs for customers as per their standard specifications."
Fresca, India’s leading beverage company, which has been associated with Uflex for its aseptic packaging needs, decided to also add holographic features to its products, thereby giving its new variant a distinct identity and creating a niche space on the shelves.