By Contributing Editor Hallie Forcinio
The Assn. of International Metallizers, Coaters and Laminators (AIMCAL) has bestowed its 2016 Web-Coated Product of the Year Award* on Unifoil Corp., Fairfield, NJ. The Award recognizes a metallized carton for Colgate Enamel Health toothpaste from Colgate Palmolive, New York, NY. The prize was presented on March 20, 2016, during an Awards Dinner at the group’s annual Management Meeting (March 20-23, 2016, at the Omni La Costa Resort, Carlsbad, CA).
To execute the design by Colgate Palmolive, Unifoil laminated 0.016-inch coated recycled board from Paperworks Industries, Philadelphia, PA, and 0.5-mil metallized polyester with custom-registered Fresnel Lenses on a Pillars of Light holographic background. WaveFront Technology, Paramount, CA, served as the metallizer. The carton includes a three-dimensional tooth replica on the front panel and three, three-dimensional images on the back panel. An embossed/debossed area provides tactile representation of the product’s efficacy. Ultraviolet offset printing and contract packaging at Paperworks completed the project. According to Unifoil, the carton registers several firsts – for combination of Pillars of Light holography with a Fresnel Lens, use of Fresnel Lens on downgauged 0.5-mil metallized polyester and use of Fresnel Lens on coated recycled board. The downgauged film offers dual sustainability benefits: film conservation and reduced package weight.
The judges liked the combination of metallized, holographic, tactile and print elements on a coated recycled board/downgauged film lamination and the striking result. “The Pillars of Light hologram is dramatic,” noted one judge. “I’ve never seen a tactile texture on a toothpaste carton,” observed another. “It’s a technically sophisticated, eye-catching package,” concluded a third.
The judging panel for the 2016 AIMCAL Awards Competition consisted of Chicago-based packaging and converting professionals. The judging session was hosted by Yolanda Simonsis, president/editorial director, Paper, Film & Foil Converter, and Pat Reynolds, editor-in-chief, Packaging World magazine.
More info: www.aimcal.org, www.unifoil.com
* The Web-Coated Product of the Year Award honors the late Peter Rigney, former publisher of Paper, Film and Foil Converter and long-time champion of the competition, who passed away in 1997.
In the Packaging: Nonfood Category, the Marketing Award went to Hazen Paper Co. (Holyoke, MA) for a display case for Star Trek: The Original Series, The Complete Series Remastered, from Paramount, a Viacom Co. (Los Angeles, CA). As substrate supplier and metallizer, Hazen supplied 0.018-in. coated-one-side (C1S), solid bleached sulfate (SBS)/Ultracure acrylic-lacquered with 0.5-mil metallized polyester holographic film with Hazen Custom Pattern #1872 Star Trek. The feathered-burst hologram resembles the effect used on the show to depict the Enterprise traveling at warp speed, provides a sense of motion behind the print art and strongly supports the Star Trek brand. ColorGraphics, Inc. (Los Angeles) served as converter. Design credit goes JohnsByrne Co. (Niles, IL).
The judges pronounced it “a very effective design” and agreed it provides a sense of motion. “It gives the impression of traveling through space,” observes one judge.
More info: www.hazen.com
Flex Films (USA), Inc. (Elizabethtown, KY), took home the Technical Award in the Packaging: Nonfood Category. Parent company Uflex, Ltd. (Noida, India), served as converter for a hologram-equipped pouch laminate for Vimal brand saffron-blended mouth freshener tobacco. A proprietary process transfers the hologram to the surface in register with the print design. The registered hologram not only helps authenticate the product, but also commemorates its 25th anniversary. Sister company Flex Films Noida served as metallizer and substrate supplier for the pouch laminate consisting of reverse-printed, biaxially oriented polyethylene terephthalate/paper/heat-seal coating.
The judges recognized the importance of anti-counterfeiting protection in this marketplace and liked the dual-purpose nature of the hologram: authentication and commemoration. “It’s a technical coup for this market,” concludes one judge.
More info: www.flexfilm.com
& Toiletries – Technical
In the Packaging: Healthcare, Cosmetics and Toiletries Category, Celplast Metallized Products (Toronto, ON, Canada) captured the Technical Award for its role as the metallizer of an in-mold label for injection-molded tubes of haircare products from It’s A10, Inc. (Deerfield Beach, FL). The multilayer label, which consists of print/cast polypropylene (CPP)/adhesive/Ultramet® WR metallized polyester/adhesive/CPP, becomes part of the PP tube during the injection-molding process. The in-mold label improves aesthetics, barrier properties and resistance to abrasion and moisture and does not affect recyclability. Enhanced stiffness and tube-to-tube consistency boost filling efficiency up to 15%. For converter, Viva Healthcare Packaging (Scarborough, ON), the in-mold labeled, injection-molded tube cuts leadtime from 16 to eight weeks and helps reduce emissions up to 35% versus laminate or extruded tubes. As a result, in three years Viva’s in-mold-labeled, injection-molded tube business has grown from 0 to 50%.
Noting that most tube constructions are not recyclable, the judges were happy to see this almost monomaterial, recyclable structure. “The seam on the label is almost invisible,” adds one judge. “This is a really well-designed package,” says another.
More info: www.celplast.com
Unifoil earned the Marketing Award in the Decorative/Display Category for its role in converting a limited-edition, promotional package for Be Joyful fragrance from Bath and Body Works (Columbus, OH). Designed by L Brands (Columbus, OH) to provide an eye-catching display and create a Christmas ball effect in a six-sided box with minimalist, ultraviolet-offset-printed artwork, the structure consists of 0.018-in. SBS from WestRock (Richmond, VA), laminated to 1-mil metallized polyester with custom-registered Fresnel Lens from metallizer WaveFront Technology. Successful execution depended on close attention to registration of the Fresnel lens by the designer, the metallizer, the laminator and the printer, TPC Printing and Packaging (Chattanooga, TN), which also served as contract packager.
The judges really liked the Fresnel lens effect. One judge says, “The package appears to be illuminated from the inside.” Another observes, “The perfume bottle looks like an ornament. They were very successful in achieving the Christmas ball effect they wanted.”
More info: www.unifoil.com
The Technical Award in the Decorative/Display Category recognized Hazen Paper as metallizer and substrate supplier for a Grateful Dead 50th Anniversary Poster. Designed by Mike DuBois (Woodstock, NY), the commemorative Fare Thee Well Poster for the iconic band was converted by Good Thoughts (Boulder, CO). The 0.010-in. coated-two-side (C2S) SBS/Ultracure acrylic-lacquered Envirofoil® transfer-metallized poster includes several holographic techniques: an 18 x 24-in. hologram origination, which serves as a surface for the printing; a Hazen-Lens™; and custom holographic Pattern #1833. Envirofoil transfer-metallizing provides lay-flat and stay-flat characteristics and experiences no distortion when the poster is rolled into a tube. Although more likely to be treasured as a collector’s item, the commemorative poster, which sold out, is recyclable in the waste paper stream since minimal metal is involved in the transfer-metallizing process.
The judges pronounced the poster “totally gorgeous” and admired the multiple holographic techniques. “The pyramids stand out; the motorcycle light is a beacon,” says one judge. “Plus the transfer-metallized SBS lays really flat,” adds another.
More info: www.hazen.com
In the Other Category, Hazen Paper captured the Marketing Award for a display and package to hold gift cards for Spa de la Mer at Baccarat Hotel & Residences New York. Hazen served as converter and metallizer for the project, which was designed and contract-packaged by Sandy Alexander (Clifton, NJ). The Hazen Ultracure acrylic-coated, high-clarity 2-mil metallized polyester (mPET) laminated to C2S 0.014-pt SBS provides a strong, glossy base for the printer and allowed use of ultraviolet offset inks. In effect, the metallic surface becomes part of the design without use of a secondary process like hot stamping. The upscale look, achieved in one pass, reflects the high-end nature of the spa.
The judges admired the effect achieved in one pass. “The end result is efficient, effective and simple,” says one judge.
More info: www.hazen.com
The Technical Award in the Other Category went to Technical Coating International, Inc. (Leland, NC), for the Corrosion Intercept® Jewelry Bag designed by Intercept Silver and Jewelry Care LLC (Branchburg, NJ). The bag, which is made of flocked polyester fabric coated with metallic-loaded urethane, provides a soft, portable, storage spot for jewelry and long-term protection from corrosion. The fabric color complements the copper-colored coating, but custom colors are available because the coating can be applied to other fabrics. The chemical- and oil-free corrosion protection lasts for five to 10 years, significantly longer than the typical six-month shelf life of competing products. Engineered Materials, Inc. (Buffalo Grove, IL), served as contract packager.
The functionality of the bag sold the judges. “It’s very effective,” says one panel member. “It’s an innovative use for a coating,” concluded another.
More info: www.tciinc.com