TALKIN’ THINGS and PragmatIC announce a strategic relationship that will help drive the mass-market adoption of smart packaging.
TALKIN’ THINGS is a global smart-packaging solutions provider that works with the world’s leading brands and packaging companies to integrate innovative technologies that enable them to engage directly with their consumers through original, personalized marketing campaigns, and measure ROI using a suite of user-friendly tools.
TALKIN’ THINGS will embed PragmatIC’s flexible integrated circuits (FlexICs) into packaging solutions that will be significantly lower cost than comparable silicon-based options, opening up new mass-market segments previously inaccessible. In addition, as PragmatIC’s new RFID/NFC FlexICs are thinner than a human hair and flexible, they will be imperceptible even in flexible packaging, which is one of the fastest growing packaging formats in the home, cosmetic and food/beverage consumer packaged goods (CPGs) industries.
More info: www.talkinthings.com, www.pragmatic.tech