Specialty-paper provider Arjowiggins will demonstrate reportedly the world’s first connected vinyl record, following a collaboration between several French companies, at Printed Electronics USA 2017 next month in Santa Clara, CA.
This project is the first of its kind bringing together the physical world of music -- the vinyl record, with the digital world. Faced with a music industry in recession where CD sales have plummeted, the idea of the connected vinyl looks to be an innovative, technological alternative with real economic potential. This project targets the music community at a time where the industry continues to face various challenges and is looking for a way to reinvent the wheel.
For the past 5 years, the sale of vinyls and turntables have been on the rise with people looking to return to the ‘physical’ and ‘experiential’ that was lost with new forms of music. On the other hand, the explosion and steady increase of connected and intelligent objects on the market is influencing human behavior and interaction and forcing the evolution of objects that we come into contact with every day.
The concept of the connected vinyl was the result of a collaboration between three French companies in an effort to further boost vinyl sales by equipping them with NFC chips within the label and using the services of an advanced electronic platform to launch a new generation of connected vinyl records with expanded content for music lovers.
The French stakeholders involved in this project include but are not limited to:
- Yesitis - a French startup that came up with the overall concept, referred to as Revive, and developed the online platform & technology
- MPO France – vinyl specialist and producer
- Arjowiggins – developer of the connected paper for the label of the vinyl
How does it work?
Using the Powercoat Alive technology (connected paper for printing electronics), RFID chips (NFC) are integrated under the central label of the vinyl record, at the very heart of the product. When this vinyl record is purchased, the buyer will still have the choice of listening to the music in a traditional way on a turntable (vinyl player), but thanks to this new technology he will gain access to a whole new experience.
By tapping the RFID chip with any NFC enabled smartphone, tablet or any object with an NFC chip reading system, the user would get access to a free streaming of 30 seconds for each song when in store. Upon purchase of the vinyl, the customer will receive a voucher code which he will be prompted to enter when he downloads the Revive App. This will give the user access to a secure interface with exclusive and original additional content about the artist and his music including full HD songs, concert dates, backstage videos, or any content the artist wants to share. The artist may well propose pre-sale of concert dates for those who have the Revive App and the vinyl.
For example, the user will be able to listen to the music that is on the vinyl on his telephone via a single tap of the RFID chip, but furthermore he or she will be able to access, for example, the lyrics of the songs, the dates of concerts, videos or even the artist's publications on social networks creating a real intimate link with the music lover and the musician.
This first-of-its-kind project has already won an “Innovation Award” at the Consumer Electronics Show (CES) in Las Vegas. YesItIs/ Revive, who represented France (French Tech) at the CES, received the award in the category of digital imaging, entering the circle of the 30 most innovative solutions in the world. The CES Innovation Award rewards the most innovative products on the world stage in different categories. Musician Wax Tailor chose to launch his new album in exclusivity using this revolutionary new technology.
About PowerCoat® Alive
PowerCoat® is a revolutionary resource that supports the rapidly expanding printed electronics sector. The paper has a sustainable substrate with polymer-like smoothness (as low as 10 nanometers) that offers excellent printability and ink adhesion properties without any plastic content. Its fine surface allows high-resolution fine patterning (down to 5 μm) of any solution-based electronic layer. Thanks to its natural roll-to-roll capability, it is also possible to produce large area flexible products in a continuous printing process.
PowerCoat Alive papers are available with embedded NFC technology for graphic printing available in both sheets and stickers. A sheet of PowerCoat Alive comprises three layers of paper: two layers of our conventional creative papers from brands like Conqueror or Curious Collection; between which a layer of PowerCoat paper with preprinted RFID circuitry and a silicon chip are inserted. The three sheets are then laminated to create a sheet of “connected” PowerCoat Alive. The result is an NFC-ready paper that can be programmed to trigger a multitude of functions on any NFC-enabled device.
More info: www.arjowigginscreativepapers.com