“Since we currently assume that fewer visitors from overseas will be able to travel to drupa 2021, we consider a reduction from 11 to nine days to be sensible to manage visitor flows more efficiently. At the same time, the duration of nine days ensures that running machines can still be shown, which is a unique selling point of drupa,” explains drupa President Claus Bolza-Schünemann.
Despite some coronavirus-related cancellations, the current booking status remains at a high level with over 1,500 exhibitors and a net hall space of more than 1.5 million sq ft. This once again underlines the industry's confidence in the international appeal of the event and the need for face-to-face meetings, acquisition of new customers and live presentation of running machines. “Many of our customers also see it as their own responsibility to strengthen the industry and provide important impulses personally on site,” adds drupa Director Sabine Geldermann.
To guarantee a professional and safe trade fair as usual, drupa not only adapted the general conditions but also relies on a hygiene and infection protection concept that is continuously adapted to the latest COVID-19 protection regulations and official requirements. Geldermann says, “The character of drupa in 2021, due to the pandemic and hygiene regulations, will certainly be different from what we are used to, but it will continue to make a very important contribution to global economic recovery.”
More info: www.drupa.com