The US delegation included Converting Quarterly as the only representative from the North American converting B2B field. The program, organized by ACIMGA, the Italian trade association of graphic, converting and paper machinery manufacturers, included groups from Israel, Jordan, Egypt, Turkey and other Middle Eastern nations.
Among the presentations during the two-day event were:
- “Packaging: From a container to a social role” by Carlo Alberto Maffé, professor of business strategy
at SDA Bocconi and advisor at The European House
- “Substrates and formats: Innovation through materials” by Marco Sachet, dir. of the Italian Packaging Institute
- “Trends and technologies impacting the market” by Ron Gilboa, dir. of functional printing and packaging at InfoTrends
- “Fashion Packaging from design to printing” by Carla Leveratto, creative dir. at Gruppo Roncaglia
- “Effective package printing helps customer engagement at retail” by Oscar Farinetti, founder of Eataly
- “Printed packaging’s life cycle” by Eliana Farotto, R&D mgr. at Comieco
Three panels discussed personalization, sustainability & anti-counterfeiting, package design. They featured two dozen experts, including key representatives from CPGs such as Barilla Pasta, Lavazza Coffee, Mondelez International and illycafe. The program wrapped up with a Business Roundtable with top executives from ACIMGA, Argi, Assografici, HP Indigo, Uteco Group and Enipg.