Nearly 75% of demand is generated by pillow pouches, based on their prevalence in savory snacks and cookie and cracker packaging. Pillow pouches are also extensively used to package candy and confections, where they replaced more traditional cellophane, paper, and foil wrappers due to their more updated appearance and better tamper evidence.
Demand for pouches in all applications is forecast to increase 3.9% annually to $10.5 billion in 2022. Convenience and the popularity of snacking will continue to drive conversions from rigid containers to more lightweight pouches with value-added features such as spouts, zippers, and handles. Savings from reduced material usage, along with associated sustainability benefits, will support brand owners’ transition toward pouches. Pouch prices will increase as raw material costs rise, although price competition will limit further gains.
Pouches in the US, 8th Edition is available for $5,500 from The Freedonia Group. For further details , contact Corinne Gangloff at +1-440-684-9600 or firstname.lastname@example.org