Several products are being launched in the global plant-based plastic packaging market, says Transparency Market Research. For instance, in April 2011, P&G introduced its range of shampoos under the brand name Pantene rapped with plant-based plastic packaging. Coca Cola is another example of switching to plant-based plastic packing from traditional packaging. The company is focused to convert all the Coca Cola packaging made of plant-based by 2020 as per its green initiative plan. Nevertheless, AT&T uses packaging that contains 30% plant-based materials sourced from sugarcane ethanol. Also, partnerships ramp up in the global plant-based plastic packaging market to meet the increasing demand for plant-based plastics packaging from the end user industries.
Plant-based Plastic Packaging – Market Segmentation:
On the basis of materials plant-based plastic packaging market is segmented into
- Starch Blends
Plant-based Plastic Packaging – Regional Outlook:
Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and MEA.
North America is projected to be the highest revenue generating segment in the global plant-based plastic packaging market followed by Europe during the forecast period 2016-2024. North American plant-based plastic regulations for the North American manufactures and increasing adoption of plant-based plastic packaging in the U.S. are the key factors responsible for the growth of plant-based plastic packaging industry in North America. North America is expected to be the fastest growing market and is expected to grow at double digit CAGR during the forecast period 2016-2024 attributable to the increasing size and high market share investments made by the global giants in the region.
Currently, North America and Europe together holds more than half of the market share in the global plant-based plastic packaging market in terms of value. Where in Europe, countries such as EU4 and U.K. generates significant demand for plant-based plastic packaging in the market. Asia Pacific region is anticipated to be one of the fastest growing markets for plant-based plastic packing market in terms of value.
Plant-based Plastic Packaging – Market Dynamics:
Biodegradable nature of these plastics is expected to be the major factor driving the demand for plant-based plastic packaging market in the forecast period. Also, huge demand generated from giant end user companies including Coca-Cola Co., Ford Motor Co., H.J. Heinz Co. and Nike Inc. is another driving factor for the global plant-based plastic packaging market to increase the revenue. High cost of plant-based plastic packaging among the small and medium size enterprises, creates restraints to generate more revenue in the global plant-based plastic packaging market. However, with the technological advancement, quality of plant-based plastic packaging has been improving gradually. Consequently it generates more demand from the end user industries and may create a lucrative opportunity for the global plant-based plastic packaging market.
Plant-based Plastic Packaging – Major Players:
Some of the major players identified across the globe in the compostable packaging materials market are Solegear Bioplastic Technologies Inc., Clear Lam Packaging Inc, Solegear Bioplastic Technologies Inc. and r-pac International.
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