J&J Green Paper’s unusual new compound is organic, biodegradable, compostable and completely recyclable, meaning that discarded J&J Green Paper products could be thrown in consumers’ gardens without any detrimental effects to the environment, in addition to saving water and trees that are wasted during the traditional recycling process.
“We have created environmentally friendly pellets that produce water-resistant coatings for paper and paper packaging without the use of toxic oil-based products. Companies and consumers no longer have to sacrifice quality to promote the environment,” points out Raul Sanchez-Elia, president of J&J Green Paper.
J&J Green Paper has licensed its proprietary sustainable paper-product formula to CST Green Resources Limited (CST) of Hong Kong in a deal with undisclosed terms. CST plans to manufacture paper products using J&J’s breakthrough technology in facilities in Indonesia, Malaysia and Singapore with plans for eventual distribution throughout the Assn. of Southeast Asian Nations (ASEAN) region.
The CST licensing deal is projected to replace 50,000 tons of polyethylene during the first year with the expectation of reaching 300,000 tons by Year Three. To put those numbers in perspective, 50,000 tons of the J&J compound would equate to 26 billion 9-oz coffee cups alone.
The CST deal is the first step in J&J’s global expansion strategy to make its cost-effective and environmentally responsible technology available to companies worldwide who see the need to adopt greener product approaches for their business operations. The company expects to announce additional deals to in the coming months.