This launch has unlocked the potential for recyclable paper packaging to be widely used in the confectionery industry, Nestle says. Up until now, high-speed production of shelf-stable snacks was achieved using only plastic films and laminates. Now paper can be used at a large scale while guaranteeing product quality and freshness over the entire shelf life, the company says. No details on the paper wrapper were available, but they appear to be of a metallized-paper construction, which would provide a necessary water-vapor barrier.
This paper wrapper is a further step in Nestlé’s commitment to make all its packaging recyclable or reusable by 2025. The wrapper is widely recycled in the countries where it will be available. The paper is from sustainable sources, certified by the Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification.
Patrice Bula, head-Strategic Business Units, Marketing and Sales at Nestlé, says, "Consumers are looking for more natural and sustainable options when they choose a snack, both in terms of ingredients and packaging. Our YES! bars are made with wholesome ingredients that celebrate and care for Nature's diversity. We are now relaunching them carefully wrapped in paper, making the packaging easy to recycle and avoiding plastic waste."