Werner M. Dornscheidt, CEO of Messe Düsseldorf, explains, “We can now implement our master plan for the complete modernization and renewal of the premises at our home base – and, as always, without subsidies.” The investment for this southern section of the exhibition center is Euro 140 million. Overall, Messe Düsseldorf will invest around Euro 636 million until 2030. The work is scheduled to start in May 2017, after the interpack trade fair, and should be completed in summer 2019.
Facing the city in a new way: the South Entrance
The new South Entrance will give Messe Düsseldorf a contemporary presence directly on the banks of the Rhine river with a view towards Düsseldorf. Trade fair visitors and convention delegates will be welcomed by a new illuminated and translucent awning, 83,950 sq ft in size and about 65 ft high. It will be a powerful architectural icon at this highly visible point of the exhibition center. Jurek Slapa, MD at sop architekten, notes, “The awning gives the Düsseldorf exhibition center a new face and a distinctive address in a unique position between the Rhine and the Nordpark. At the same time it integrates the existing convention center, CCD, ensuring a sensitive approach to existing structures.” With its length of 558 ft and a width of 305 ft, it will offer plenty of space for trade fair visitors and convention delegates before they even reach the exhibition or convention center.
The South Entrance will be open toward the forecourt across a completely glazed front, 305 ft in length. Over 6,560 sq ft of space will accommodate all the necessary services, such as cashiers and coat checks. The first floor will have a glass-enclosed meeting room protruding into the foyer. Moreover, the entire foyer can be used for events. The forecourt will provide access to an underground parking garage with 300 spaces as well as bus and taxi stops.
The new Hall 1: high standards and flexible use
"By redesigning the South Entrance, we are creating a high-quality condition for exhibitors and visitors, both architecturally and functionally – the same we already have at the North Entrance,” says Dornscheidt. This will also include a newly built Hall 1. After interpack 2017, Messe Düsseldorf plans to demolish Halls 1 and 2 and to replace them with a new building that will be immediately adjacent to the foyer along its entire width.
With 129,000+ sq ft, the new hall will be about the size of the existing halls 8a and 8b. The new hall will meet the high technical standards of the entire exhibition center. It will be accessible via seven gates, and will allow suspensions from the ceiling and also the supply to the stands from the hall floor. For visitors, the hall is connected to the CCD South via a bridge on the 1st floor. In addition to being connected to Halls 3 and 4, a special route will lead from the South Entrance directly to the rest of the fairgrounds.
On its first floor, the new hall will have six meeting rooms with 2,150 sq ft each, accommodating up to 198 persons. For even further flexibility, all rooms can be partitioned centrally. The hall can also be used as an event venue independent from trade fair times and can accommodate up to 10,000 guests seated in rows. “The creation of impressive, state-of-the-art event facilities in this place will substantially boost the attractiveness of Düsseldorf as a destination for conventions and other events. It will provide Düsseldorf Congress Sport & Event GmbH with totally new dimensions for the marketing of their venues. However, as trade fair organizers, we also can give our customers significant added value by offering flexible usage options,” adds Dornscheidt.