The Duke’s Mayonnaise Pouch, a new package format for the condiment aisle, provides easy to carry convenience, product protection with less package breakage, ease of dispensing, and differentiates the brand with its unique shape. Its shape and usage of the flexible billboard makes it stand out on the shelf in this primarily rigid format category.
The flexible pouch provides a sustainable improvement over the current rigid formats by utilizing two-thirds less packaging by weight and almost ninety five percent less by volume over a similar rigid PET bottle. Product loss is also improved with close to 100% product evacuation and clean and easy directional dispensing, minimizing consumer frustration with failure to get all the product out of the package. It also eliminates mess while trying to reach into a rigid container to get the product out. The fitment, the first commercial flip top for liquid food flexible packaging, is easy to use, clicks to an open position for enhanced dispensing and flips closed without having to set the cap down and apply it again as with most traditional two piece fitments and caps.
“This food category award showcases the innovation and creativity applied to the existing Duke’s rigid product. The Duke’s Mayonnaise pouch is a stand-out, category changer providing differentiated design that will stand out on the shelf and provides an enhanced consumer experience with the product," says Millie Nuňo, ProAmpac dir.-Marketing.
The Duke’s Mayonnaise Pouch is now eligible to compete in the WorldStar Awards sponsored by the World Packaging Organization.