Background to the sale is Infiana’s strategy. "We continue to focus on the development and production of specialty film solutions", explains Peter K. Wahsner, CEO of the Infiana Group. In general there is potential in Brazil but, "the difficult
economic backdrop prevents – even in the medium-term – the substitution of commodity products with premium products, which are our focus. With Packing Group we have found a buyer who will integrate the site successfully into its corporate group and will be able to exploit the expected synergies in its current business.“ The company produces approximately 110,000 tons a year and ranks amongst the largest manufacturers of flexible packing in South America.
This means that one year after becoming independent the Infiana Group is continuing to implement its premium brand strategy. Wahsner: "Selling our site in Brazil will not have any impact upon our global business, since the portfolio of goods produced in Brazil shows no synergies with the other sites. In fact, by selling the Brazilian site we are taking another step towards positioning ourselves as experts in the engineered release films, process films and specialty films sectors. For this market we do expect a considerable growth potential worldwide over the coming years."