In the world’s largest single demonstration of digital printers and presses, HP’s historic showcase in Hall 17, as well as strong customer adoption across all segments and regions, helped establish digital printing as mainstream and solidified HP’s position as the industry’s digital leader.
“HP experienced its best attended drupa ever with sales far exceeding expectations, achieving 150% of our sales goal,” says Francois Martin, worldwide marketing head-HP Graphics Solutions Business, HP Inc. “What’s more, packaging revealed itself as a major trend and I’m proud to say that HP was in front of the curve with a complete packaging line-up and with the unveiling of a new post-print solution and strategic collaboration with packaging giant Smurfit Kappa. HP is committed to keep reinventing our technology so that our customers can reinvent their own possibilities.”
In addition to onsite drupa activities, HP also hosted nearly 100 corrugated packaging converters for VIP demonstrations of the HP PageWide T1100S Press at KBA’s factory in Wurzburg, Germany. In these demonstrations, converters witnessed the T1100S printing full-speed color on packaging liner at 30,600 square meters per hour.
Labels and Packaging segments boom with key deals
The HP Indigo 20000 and HP Indigo 30000 Digital Presses were also in high demand at drupa 2016, achieving double-digit sales to reinvent packaging production worldwide in new countries:
- ePac, a joint venture of Emerald Packaging, purchased three HP Indigo 20000’s to drive their digital flexible packaging business.
- Nosco Inc., a Waukegan, IL-based print provider, invested in a second HP Indigo 30000 Digital Press to add capacity, reduce lead times and save money on short-run jobs.
- Hucais Printing International Co. Limited purchased the first three HP Indigo 30000 Digital Presses in China to expand packaging innovation.
- Farmografica purchased the first HP Indigo 30000 Digital Press in Argentina.
- B2Pack, a Spain-based company with 30 years of printing history, purchased the first HP Indigo 30000 Digital Press with Corona in Europe to print on plastics.
- colordruck W. Mack GmbH & Co. KG, based in Baiersbronn, Germany, purchased an HP Indigo 30000 Digital Press to efficiently address demand for short-run packaging.
Additionally, the HP Indigo 8000 Digital Press surpassed sales expectations just two months after its unveiling, with multiple customers selecting the technology to boost productivity and efficiently manage long, demanding label jobs. Early HP Indigo 8000 Digital Press adopters include:
- Century Label, a US-based company with more than 30 years of award-winning customized printing.
- Industria Grafica Eurostampa S.p.A., a family-owned business in operation for 50 years, producing 50 million top-quality labels daily.
- Harkwell Labels Ltd., a UK-based company, providing custom printed and self-adhesive digital labels and stickers.
- MegaFlex A/S, a Netherlands-based staffing company, with an in-plant label production operation.
- RAKO-Etiketten GmbH & Co., one of the largest and most modern manufacturers of adhesive labels and flexible packaging materials.
- StrongPoint, a Sweden-based converter, delivering labels solutions to a wide variety of verticals and industries, including food and beverage, wholesale, retail trade, transporting and storage and security activities.
PrintOS adoption soars to more than
500 connected customers
Many new HP Indigo and PageWide Web Press customers, including GLS Companies, Serafí Indústria Gràfica Publicitària S.A and Prime Group, adopted the solution to fully integrate their HP digital presses with existing systems via PrintOS web and mobile applications.
More info: http://www.hp.com