Persistence Market Research’s report titled “Global Market Study on Holographic Films: Pharmaceuticals End Use Industry Segment Estimated to Increase 2.2X in Terms of Value over the Forecast Period ,” projects the $5.767 mbllion global holographic films market will expand at an impressive CAGR of 9.3% during the period of forecast – 2016-2024. Besides the branding demands, the active use of Fresnel lens technology in designing flexible packaging surfaces has become a proponent for consumption of holographic films, the combination of which is likely to create 3D effect for customers viewing the products stacked on store shelves. While secured packaging and anti-counterfeit measures promote the use of holographic films, volatile costs of film materials are likely to hamper the growth of the global holographic films market.
Key Research Findings
- Demand for Biaxially Oriented Polypropylene (BOPP) film materials to remain high through 2024, accounting for almost half of the global market revenues
- Branding measures undertaken by pharmaceutical and drug manufacturers, and companies in the FMCG sector will render them largest end-user industries for holographic films
- The need for customer-centric designs and patterns on films will gain traction during the projected period, effectuating a higher market presence for customized offerings of holographic films
- Through 2024, the value share ratio of lamination and printing as two main end uses in the global holographic films market is anticipated to be an estimated 60% to 40% respectively.