By Contributing Editor
A holographic cosmetics carton for Kat Von D Metal Crush eye makeup has won the 2018 AIMCAL Product of the Year Award* for Hazen Paper Co. (Holyoke, MA). The Assn. of International Metallizers, Coaters and Laminators (Ft. Mill, SC) presented the award on March 23 at the group’s Annual Meeting in Charlotte, NC. The judges also recognized four other entries with Product Excellence Awards.
The Kat Von D Metal Crush highlighter palette carton features holographic Stardust metallized film laminated to the coated side of 20-pt solid bleached sulfate (SBS) paperboard. The holographic film with the eye-catching pattern sets the stage for a printed, stamped and embossed surface and stands out on the department store shelf. The Stardust pattern with its pulverized metal appearance also reinforces the Metal Crush name.
The judges loved the rose-colored background and the impact of the design. “This carton has pizzazz,” noted one judge. “It really jumps out at you,” agreed another panel member. The judges also felt the package was well-executed. They concluded, “It brings a lot of elements together. It’s a beautiful use of holography and traditional printing.”
The judging teleconference was moderated by AIMCAL Executive Director Craig Sheppard. The panel consisted of experts in converting and packaging: Tom Bezigian, principal consultant, PLC Technologies (Cicero, NY), Robert M. Kimmel, Sc.D., associate professor, dir.-Packaging Science Program, dir.-Center for Flexible Packaging, Dept. of Food, Nutrition and Packaging Sciences, Clemson University (Clemson, SC) and Jeff Weber, former research principal, Packaging Development at Mondelēz International (Deerfield, IL).
More info: www.hazen.com, www.aimcal.org
* The 2018 Product of the Year award honors the late Peter Rigney, former publisher of Paper, Film and Foil Converter and long-time champion of the competition, who passed away in 1997.
Additionally, the judging panel recognized four Product Excellence Awards this year. Top winner Hazen Paper captured two, one for its role in a large setup box produced by WestRock/MPS (New York, NY) for Marc Jacobs Decadence perfume (at left) and one for the Porsche “Music to Your Ears” brochure for the Burmester® 3D High-End Surround Sound System.
For the luxury perfume box, Hazen laminates film with a copyrighted embossing pattern to paper. The linen-embossed, gold metallized polyester/paper laminate is applied to the box by WestRock/MPS (www.westrock.com), and a mottled-burgundy, flocked-fabric label completes the elegant package. The flocked-fabric label provides a tactile experience as well as visual impact.
The judges were struck by the elegance of the package and the different textures presented. “It’s not flashy, but it stands out,” commented one judge. “They’ve taken a lot of technology and created something special. It’s beautiful,” the panel concluded.
The judges noted two-side lamination is uncommon. “The printing is beautiful,” commented one panel member. “This is really classy and clearly unusual in terms of the combination of technologies used and in the potential for other applications such as paper-based gift cards.”
Available in transparent, metallized or white and a variety of barrier levels, the film is designed to prevent packages from bursting when transported in changing altitude. A proprietary, modified-PP core layer and a proprietary sealant work synergistically to improve hermetics and seal strengths. Compatible with virtually any pouch style, the Toray films (www.toraytpa.com) eliminate channel leaks and seal integrity problems caused by food residue in the seal area.
The judges appreciated the value of thin-gauge film with the ability to seal well. “This structure definitely answers some of the problems commonly encountered with flexible packaging and seal integrity,” concluded the panel.
Glitter ink provides visual and tactile impact for the portion pack in a crowded retail environment. A specialized laser-engraved, gravure cylinder with customized cell geometry traps the high-solid content of the glitter ink, which transfers to the substrate with the help of capillary action and the tangential force of the impression roller. The sachet relies on several other technologies. The base design is printed on coated paper using gravure and flexographic technologies. The printed substrate passes through an electron-beam coating line in-register to create the embossed effect on the brand name. Hot-foil stamping transfers the 3D embossed effect of the logo. To deter counterfeits, the embossed effect is stamped in gold on one side and silver on the other, the first time different metals have been applied simultaneously.
The judges were fascinated by what one described as a “small, but mighty” package. Panel members were impressed by the eye-catching power and sparkly texture of the glitter ink and the multiple embossed effects. “There’s a lot going on in this little package,” they concluded.