PSAs around the world
Taking into account the exceptional growth in technology and in the demographics of the Asian countries, it is hardly surprising that, today, Asia represents 42% of global PSA demand; and AWA forecast continuing growth in the region at a CAGR of 8.4% to 2020. The small but increasingly vibrant market in Africa and the Middle East also offers real growth over the next few years, at 4.4%. The long-established North American and European markets will also grow – but at more modest rates, and recent economic volatility in South America has slowed their previously dynamic growth prospects.
The study shows that UV-curable hot melt adhesives are currently showing the greatest growth potential – but from a low base. Water-based – emulsion – PSAs command the highest market share today, and are forecast to continue to enjoy a 6.7% CAGR to 2020, thanks to their high performance and low cost. The doyens of high performance, solvent-based PSAs, will continue to enjoy growth in appropriate applications – although there are significant safety issues involving the use of solvents, and costs are high.
End uses -- partnering innovation
It is particularly interesting to note that the end-use markets for PSAs reflect real-life technology innovations. The medical market – for such uses as wound care, surgical incision films and tapes, and for wearable devices for stoma care and electrode terminals – currently represents only 2% of current demand, but is forecast to grow to 2020 at a very healthy 7.7%. Hygiene applications will also enjoy healthy growth in line with changing global demographics. It is, however, the tapes market, where PSAs today perform expert tasks in nearly every advanced industry – particularly in terms of mechanical fastener replacement – that we see the highest global demand, currently 62% of the total; and the market is predicted, will continue to enjoy very healthy annual growth. The long-established markets for pressure-sensitive labelstocks and graphic films will also grow, say AWA, but at much lower percentages.
All-round industry portrait
Complete with in-depth profiles of major players in the market today, AWA Global Pressure-sensitive Adhesives Market Study 2016 represents a valuable information source for all working in the many markets where PSAs are currently in use, as well as for potential industry entrants and investors.
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