In The Future of Functional and Industrial Print to 2022, Smithers Pira values the current market at $76.9 billion, up from $37.2 billion in 2012, but with further growth forecasted to $114.8 billion by 2022.
Industrial printing takes place across the world, with manufacturers using the processes, and specialist suppliers selling to component and product manufacturers. Routes to market vary widely, with large manufacturers employing printing functions as part of their processes, and specialist print businesses supplying components. Asia is the largest region, reflecting the concentration of manufacturing there, with large printing companies supplying electronics and environment materials, films and interior décor materials; and it is home to many giant electronic companies using printing as part of the manufacture of membrane switches, tags, circuitry, displays and photovoltaics.
There is also strong growth in North America and Western Europe for high-value items and as improvements to many manufacturing processes. New technologies are being developed in these regions, with inkjet textile bringing high-value, short-run textile printing closer to the end user; while 3D printing is enabling changes to some manufacturing while potentially changing business models and whole supply chains through distributed 3D printing on-demand. Printing may be used as part of a wider manufacturing process or, in the case of 3D additive printing, it can be the manufacturing.
The routes to market for printing are very complex and fragmented. Established suppliers may be manufacturers, or part of a wider supply chain. Often these companies will show less concern about the efficiency of a printing process when it is just one component of a manufacturing process. When building a car that sells for $30,000, an instrument panel that costs $100 is significant, but it is not a critical part of the cost build-up because print on that $100 panel will be worth $1-2.
The demand for ever-increasing efficiency of printing technology does not play out in the same way – until print becomes a bottleneck or the end-use market demands change. Gravure, screen, pad printing and foiling are perfectly adequate for many of the long-established applications in which they are used. In producing a beer stein or sheet of exterior architectural glass, the printing is a small component of the process and often the decoration will be integrated in the manufacturing line. In a changeover, the print setup is generally a lot simpler than the product change.
The required skillset for this print is probably less than in commercial print or packaging; prepress production is often outsourced with screens, plates and cylinders bought in as required and reused over many years. The management of the industrial plant will concentrate on improving the methods of making the product rather than the intricacies of print technology. There is also much activity in developing routes to market, for print suppliers and equipment manufacturers, and for associated consumables supply.