Fortis CEO John Wynne believes the expansion is perfectly aligned with the company’s mission to drive dramatic growth through customer-focused values. “Our customers in the wine and spirits industries have repeatedly told us there is a need for a local, agile, high-quality, customer-focused printer. Rather than acquire an existing business, we were able to bring together a very strong team with extensive experience and build a facility from the ground up around our customer-centric values,” says Wynne. “In keeping with our national yet local approach, we found a great location in Napa from which to serve our local customers while also being able to offer an additional market segment to our national customers.”
Led by industry veterans Brendan Kinzie, president-Wine & Spirits, and James Stone, dir.-Wine & Spirits; the Napa team has a long history in both printing and wine manufacturing. The Napa location offers a source of high-quality, quick-turn label production to designers and brand owners.
“Both the winemaking and printing processes involve a unique blend of art and science,” adds Kinzie. “We are excited to bring an alternative label choice for the wine and spirits communities by operating as a boutique label provider on the front-end, but backed by the depth of the Fortis culture and expertise, diverse production capabilities and strong supplier partnerships.”
The Napa facility features in-house plate making, digital offset and flexographic printing processes, and specialty secondary finishing options providing maximum flexibility to brands and designers. “Our goal is to provide all of the means available for label designers to let their imagination fly,” says Kinzie, “then our job is to turn their creative vision into reality.”
Fortis is planning a customer event in January for interested parties to tour the plant and experience the printing processes first-hand.