Smithers Pira data show the value of the European packaging market in 2018 will be €195 billion and forecasts it will reach €214 billion in 2023, a year-on-year increase of 1.9% for this period. Across this period the industry will respond to key shifts, such as:
· Accelerating consumption in Eastern European states
· Rising consumption of e-commerce formats
· Demand for sustainable pack designs
· Packaging that aligns with modern lifestyles.
Dan Rogers, head of Publishing at Smithers Pira, says, "We’re delighted to have the support of Packaging Europe in delivering this exciting new publication, drawing on Smithers Pira’s extensive research of the packaging industry over many years. We believe our extensive company profiles will help companies to understand the competition, and how to win in the European packaging space.”
The market data and analysis is derived from Smithers Pira’s extensive primary and secondary research program spanning all stages of the European value chain for all key packaging material types.
Tim Sykes, head of content at Packaging Europe, says: "We believe this rigorous and extensive strategic document will provide an indispensable guide to any of our readers who need a ‘Google Earth’ view of the outlook for our industry over the coming five years.
"This is the first product of an ongoing collaboration between our two organizations. It is an authoritative, vigorous and useful piece of research, with which I’m proud to associate the Packaging Europe brand. I have no hesitation in recommending it to our readers.