New opportunities for brand owners
Eliminating entirely the need for a label on rigid or semi-rigid containers, direct digital print offers brand owners a new palette of opportunities -- including economies of scale, shorter route to market, and enhanced levels of brand presentation and promotion, such as personalization. However, this is a technology in its infancy, and further technical and commercial innovation and a broader supplier source at all levels can be expected.
The report posits that the total potential volume growth of the global label market could be negatively affected, losing market share to direct container print. Pressure-sensitive and wet glue labels are the leading candidates for replacement, but sleeving and in-mold labels will not be immune. Substitution of labels in all technologies will, says the report, represent the equivalent of 0.5%-1.0% of the global label market by 2019-2020.
Today and tomorrow
Complete with an industry-wide survey of the technology’s present status and future opportunities, and a directory of equipment, inks, and ancillary manufacturers, Direct Digital Printing Technology for Labeling & Product Decoration AWAreness Report 2016 represents an expert overview of a key packaging market development. The report may be ordered online via the AWA Alexander Watson Associates Website, www.awa-bv.com, along with details of the company’s full range of market research and consultancy services and events.