The Highest Achievement Award is evaluated by the judges as possessing overall packaging excellence, significant attributes in all award categories, and contributing most to the advancement of the industry. The box pouch also won Gold Awards for Packaging Excellence and Sustainability, as well as Silver Awards for Expanding the Use of Flexible Packaging and Printing and Shelf Impact.
When Wells wanted to break from the "sea-of sameness" in the frozen-treats supermarket section, they turned to flexible packaging for innovation. Having recently converted their regular ice-cream products to clear plastic tubs, Wells launched four flavors of "Bunny Snacks" in carton-like "Box Pouches." This pouch format provided vibrant graphics to coordinate in the typical display while providing clear windows to see the frozen treats, along with an unusual closure system for resealing.
The 2018 winning entries were all recognized during tonight's FPA Welcome Dinner & Flexible Packaging Achievement Awards Ceremony, held in conjunction with the 2018 FPA Annual Meeting at the Ritz-Carlton Golf Resort in Naples, FL.
This year, 66 packages were submitted in the competition, for a total of 164 entries (some packages were entered into multiple categories). Twenty packages were honored with 31 Achievement Awards in various categories.
The judges for this year’s competition were Lisa Pierce, Executive Editor, Packaging Digest; Dr. Joongmin Shin, Associate Professor, Industrial Technology and Packaging, California Polytechnic State University; and Brian Wagner, Co-Founder and Principal, PTIS, LLC.
Sustainability continues to be a focus, with a number of entries reducing layers and downgrading thickness to reduce overall material volume. Several entries addressed how flexible packaging can help reduce food waste. There was an increase in the number of entries relating to consumer convenience for easy opening and storage after opening. Several of the entries also highlighted the transition of products previously packaged in rigid containers to flexible packaging.
More info: www.flexpack.org