“We simply will not tolerate such activity,” says Jim Sellors, president of Avery North America. “Our goal is to let consumers know that when they purchase Avery labels, they’re getting the outstanding product quality to which they have become accustomed.”
The company was able to identify the alleged counterfeit Avery products after receiving consumer complaints about defective labels purchased online. The products came boxed in what appeared to be Avery packaging, but didn’t perform like genuine Avery labels.
“Avery has dedicated more than 50 years to the research and development of the highest-quality labels for use in desktop printers available in the world,” adds Allison Phillips, vp-gm of Printable Media, Avery North America. “Our company spends millions of dollars developing matched software, jam-free quality and perfect printability, while engineering substrates and adhesives to make sure our consumers and trade customers receive only the best.”
Consumers who suspect they might have purchased counterfeit Avery products should contact the Avery Consumer Care Center at 800-462-8379. Counterfeit products may be returned to Avery and once verified will be immediately replaced free of charge.
Avery Products Corp. is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products is a division of CCL Industries.
More info: www.avery.com