An inauguration ceremony was recently held to celebrate the opening of the multi-million-dollar investment, which represents the very latest in coating technology and is the single largest Avery Dennison investment in its Label and Graphic Materials business in China to date.
The new high-speed coating line is installed at Avery Dennison’s Kunshan production campus close to Shanghai and became operational in November 2017 following an 18- month construction and installation process. The investment includes a 14,000 SQM facility expansion with room for a dedicated warehouse and finishing. The new coating line incorporates the most advanced Avery Dennison process technology as well as emulsion and hot melt coating functionality. It will significantly expand Avery Dennison’s production capacity as well as enhancing its customer service capability in China.
“The launch of this high-speed coating line is another important milestone in the history of our growth in the Chinese market,” says Georges Gravanis, president-Label and Graphic Materials at Avery Dennison. “Underlying our long-term commitment to the local market, it will enable us to continue to provide high-quality products and services to our customers here in China. Avery Dennison will continue to lead in the development and growth of China’s pressure sensitive adhesive label market while also fulfilling our commitment to sustainable operations and moving towards our 2025 sustainability goals.”
Leveraging its extensive knowledge and more than eight decades of experience and expertise in adhesive chemistries, Avery Dennison’s new C11 line is one of the most automated and most efficient pressure-sensitive adhesive coating lines in the industry.
By optimizing both environmental performance and energy efficiency throughout all stages of its design, construction and operation, the facility to house the coating line has been certified “LEED Silver” by LEED (Leadership in Energy and Environmental Design), the widely used recognized international green building rating system.
The Kunshan plant was the first production facility set up in China by Avery Dennison in 1994. As business grows rapidly in the Chinese market, this plant has owned several production lines with the functions of solvent, emulsion and hot melt coating through continuous investments and capacity expansion. In addition, it also passes quality certifications such as ISO9000, ISO14000, RoHS, FSC and OSAS.