As the report documents, Asia is now the leading region for pressure-sensitive label demand, eclipsing the developed markets of Europe and North America; and the format’s largest end-use market segment, globally, taking 27% of 2016 volumes, is food labeling -- mostly for primary product labels.
However, as AWA Alexander Watson Associates President and CEO Corey Reardon comments, "Variable information print (VIP) labels are a strong growth area for the versatile pressure-sensitive label, in line with the increasing requirements of today’s transportation and logistics activities, in terms not only of track-and-trace and stock and inventory management, but also for product authentication – for example, RFID-enabled labels. What is more, online consumer purchasing activities are continuing to drive VIP label developments and usage. Pressure-sensitive labels are also extremely adaptable in terms of their available application technologies, which can vary from hand-held label printers for individual packs to mass serialization on the label press."
Overall product decoration market
The report examines all the end-use markets for pressure-sensitive labels, setting them in the highly-relevant context of the overall product decoration technology platform. "While glue-applied labels still enjoy substantial usage globally," says Reardon, "the new sleeving technologies now enjoy a significant market share and continue to grow, while in-mold labeling remains a niche but growing market. Direct-to-container digital print is an area to watch, and flexible packaging has the capability to revolutionize the whole product packaging market. Labelexpo Europe will be a fascinating opportunity to review the status quo."
AWA Global Pressure-sensitive Label Market Study 2017 is a resource for all involved in the industry value chain, and may be ordered via the AWA Alexander Watson Associates Website, www.awa-bv.com, where it is also possible to source information on the company’s portfolio of partner reports on aspects of the world’s labeling and packaging markets, as well as the company’s events schedule, which includes the on-site live AWA Label Release Liner Industry Seminar on Sept. 26-27 and AWA Shrink Sleeve European Seminar during Labelexpo Europe in Brussels, Belgium.