Judged by an independent panel of experts -- chairman Yolanda Simonsis, President & Editorial Director, YTC Media Inc., Dr. Séamus Lafferty, President, Accraply, Inc., Tom Hammer, Product Manager North America, Flint Group Narrow Web, and Will Schretzman, vp-Packaging, Verst Group Logistics – the competition presented once again a well-deserved opportunity to reward excellence in sleeve labeling and product decoration.
Best of Show
This year, the award for Best Sleeve Label went to US-based McDowell Label. With their entry "Mad Hot Tingle Bronzer," (above) an indoor tanning bottle by JWOWW, McDowell Label stole the show with a label described by the judges as "Amazing, classy, and adventurous from the get go. This took spunk and has a real wow factor. The label is just JWOWW!" "McDowell Label used a variety of technologies, including effective use of tactile and foil, to achieve great shelf appeal, with the result ‘oozing quality’."
Best Heat TD Shrink Sleeve Award
Syracuse Label & Surround Printing were awarded the AWA Heat TD Shrink Sleeves Award 2016. For brand owner Braided Oaks Spirits, they created an attractive label with effective label graphics which helps this Cosa Salvajé vodka stand out on the shelf amongst its competition. The judges commended the achievement of a quality look with depth to design and colors.
Best Roll-fed MD Shrink Sleeve Award
Finally, the joint entry by Campbell Soup Co. and Printpack, Inc. (USA), took the prize for best Roll-fed MD Shrink Sleeves 2016. The judges recognized the bold move to change to a foam container and appreciated how with this label Printpack was able to meet their brand owner & consumer need, achieving equal level of quality while using the same equipment.
The awards were presented by AWA President and CEO Corey Reardon. Proud to host the second edition of the AWA Sleeve Label Awards, he underlined that "these awards recognize the fast-developing industry’s outstanding achievements in stretch- and shrink-sleeve labeling and product decoration. The 2016 awards have created interest across the value chain and are a great way to promote the best-practice technology and materials suppliers, printers and end-use applications of the sleeve labeling format."
More info: www.awa-bv.com/sleeve_awards