Judged across four specific categories and with special recognition for "best in show" entries by an independent panel of experts, the competition presented once again a well-deserved opportunity to reward excellence in sleeve labeling and product decoration.
Best Sleeve Label
After much deliberation, the judges rewarded two entries with Best Sleeve Label honors in this year’s competition – thanks to their very different approaches to attracting the consumer. The combination of "the tactile, glitter and holographic effects" integrated into the design, and the excellence of the conversion and sleeve application for Supre Tan Snooki-brand labels (left) earned the judges’ applause for McDowell Label and Screen Printing (US), who were also winners of the Best Label award in the 2016 competition. The award was presented Jay Luft, McDowell vp-Technology.
Category awards were also presented for other worthy sleeve labels. Sleever International was recognized for its TD heat shrink sleeves for Chocomel bottles, (below) which the judges described as looking "drinkable from a distance," and for its Star Wars labels on Volvic bottled water, which took the prize in the environmental category thanks to their clever use of recyclable sleeve materials.
In the new AWA Sleeve Label Awards category for sleeved cans, Hammer Packaging was recognized for Bai Bubbles Indonesia Apple Pear can sleeves (below) which the judges said were "simple and classic" and whose "high-definition graphics make the fruit come to life." George Ockun, vp-Sales, Hammer Packaging received the award.
Full details of the winners in the AWA Sleeve Label Awards 2017 are available at www.awa-bv.com/sleeve_awards. The 2018 competition will soon be open for entries, and prize winners will collect their awards at next year’s AWA Sleeve Label Conference and Exhibition to be held in April 2018 in Atlanta, GA.