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Global anti-counterfeiting market for foods/bevs to top $79 billion in 2014: study

"Global Anti-Counterfeit Market for Food and Pharmaceuticals (2009-2014)" forecasts the market to be worth US$79.3 billion by 2014, with an estimated CAGR of 8.6 percent from 2009 to 2014. The North American market is expected to account for nearly 62 percent of the total revenues.

Increasing cases of counterfeiting have resulted in implementation of anti-counterfeit technologies. Anti-counterfeit technologies are of two types: namely authentication packaging and track and trace packaging technologies. North America holds a major share of the global anti-counterfeit market. Asia has the highest growth rate due to untapped market and significant level of counterfeiting. Europe has a lower growth rate due to a relatively lower number of cases of counterfeiting.

Barcodes form the largest market segment; and is expected to reach US$26 billion by 2014. However, as the barcode market is attaining maturity, it is growing at a very low CAGR of 0.4 percent for the same period. RFID market has the highest growth potential and is expected to grow with a CAGR of 20.2 percent for the same period.

North America is the largest segment in the anti-counterfeit market and is expected to reach US$49 billion by 2014, growing at a CAGR of 6.8 percent. Asia is the second largest market and is expected to reach US$14 billion by 2014 with the highest CAGR of 19.7 percent.

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